For journos and webheads: Growing Your News Website

Last week I learned that the Watertown (NY) Daily Times, despite putting all its content online for free, is losing out to a competitor, NewZJunky.com. Howard Owens, awesome blogger and journalist, wrote “Never before have I seen a newspaper.com get trounced in its own market by any competitor — not even a TV station. NewsJunky.com has twice the traffic, and is growing faster, than the local daily’s news site.” [Source] And this is despite the fact that all NewZJunky has is a terrible (really) layout, and links to obits, public records, the police blotter, etc. So, if this is the future of journalism on the Internet, count me out. Ugh.

Enter Growing Your News Website, a blog launched last week by Steve Outing (media pioneer and E&P columnist). The idea is that every day, Steve or a guest blogger will post one tip–not news, but tips that can be implemented–for making money or increasing traffic on a news web site.

I’ve already added it to my blogroll. Wouldn’t it be great if this site took off?

1. Social Media Success

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